Parksons Graphics, based in Western India, is leveraging Aleyant Pressero web-to-print to streamline its business processes and make it easier for customers to do business with the company. Parksons began life as a producer of playing cards. Today, the company has three facilities with 250 employees and produces books, commercial print, tags & labels, digital print and playing cards.
When Parksons introduced digital print to the mix in 2012 with the acquisition of an HP Indigo 5600, the company realized it needed to streamline operations to be able to more profitably handle the shorter run digital work and to make it easier for customers to place orders online. This initiated a search for a web-to-print application that could meet these needs.
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