Get ready for black hats, white hats, spiders, dead links, stickiness, crawlers and robots! This may sound like a Halloween post but it’s really SEO (Search Engine Optimization) terminology that applies to your W2P e-commerce storefronts.
I just finished reading a real page-turner by Michael H. Fleischner, SEO Made Simple, 3rd edition. That may sound a bit sarcastic, but I truly enjoyed this educational and insightful read on SEO. Get ready to learn some new acronyms and terminology, because there are a ton of them discussed and explained!
Proven, Step-by-Step SEO for Your Web-To-Print Printstore
The tricky thing about SEO is, it is a moving target that you are trying to hit with a bullet, and what this book outlines is the way to make the bulls-eye larger and that bullet bigger. It’s not Halloween magic. This step-by-step guide will teach you how to use proven techniques, how to avoid common mistakes, and how to optimize your webpages for better organic results-the kind of steps that bring visitors to your website without spending a fortune on Google ads.
Two Main Areas for your SEO Efforts
There are essentially two parts to any SEO effort: on-page and off-page optimization.
On-page optimization creates the foundation for your SEO efforts and can be easily understood. It’s about quality content, descriptions, metatags, keywords, a sitemap, optimizing files such as videos and images, and how fast your page loads. These are very important to SEO.
Off-page optimization is a patience game, and a little bit at a time is key to your success.
- Create links from credible sources back to your site.
- Utilize blogging and social bookmarks; take advantage of social media like Facebook, Twitter, Pinterest.
- Use anchor text for inbound links not just naked URLs.
- Understand how to use brand anchors and brand anchors with keywords.
- Remove negative links or have them ignored by Google.
You can easily find links that connect to your web-to-print site by simply entering link:www.yoursite.com (note that there is no space between link: and your URL) in Google’s search window. This simple search should display the sites that are linking back to that URL. You can start sifting through the good, bad and ugly from there. Off-page optimization is extremely important and should not be underestimated.
Cost Effective SEO for Web-to-Print
The bottom line here is all of these things can be accomplished by you without costing an arm and a leg. There are many details that need to be addressed in this SEO formula, but they can easily be planned and deployed from a spreadsheet. This book–along with a pillowcase of free tools that are available online–will help bring visitors to your web-to-print storefront for treats (and no tricks)!