Aleyant client Winchester Printers is featured in the March 2013 issue of Printing Impressions magazine. We were glad to see Pressero mentioned as an element in their success story!
Web-to-print capabilities is another area where Winchester Printers has a high potential ceiling. After doing research for a couple of years, [Chris] Hottle and [Bill] Casella happened upon the Aleyant Systems booth at Graph Expo, where the pair were duly impressed with the Pressero system they saw. Two days after returning from Chicago, a curious call came from a customer.
“One of our clients called and said, ‘Hey, that Web-to-print storefront you were talking about the other day…I just sold it to one of my customers,’ ” Casella recalls. “We basically had two days to create a demo site for a presentation we had to give at a corporate headquarters the following Monday. But, with only two days’ experience and a graphic arts background, I was able to design a basic site for them. Because of that meeting, our customer was able to land the account.”
Within two years, Winchester posted 200 variable products on the site that serves a company with 1,400 users. A second client was obtained shortly after, and Casella notes the experience was much simpler and, to date, even more profitable than the original site.
Learn more about Aleyant’s web-to-print solutions at Pressero.com.