This week’s ‘Part 2: Grow Your B2C Web to Print Business with Search Marketing’ webinar presentation and video recording are now available. View recording here.
Part two of this webinar series focused on how you can grow and market your B2C web to print business with SEO (Search Engine Optimization). InCart Marketing led this presentation by sharing helpful tips on how to optimize your website so your visitors can easily find you online and also have the best online experience on your site possible. Specifically, we covered paid and email advertising as well as direct mail advertising in this session.
Aleyant’s channel partner, RHS Asia, recently exhibited at PrintPack+Sign (PP+S), Singapore’s only printing, packaging & signage event. RHS Asia showcased and conducted live demos of our Web2Print software, Aleyant Pressero ™, as well as Quote and Print MIS. The booth was bustling with show attendees interested to learn more about how they can grow their business with our web-to-print ecommerce solutions. Thank you to all those who stopped by to meet us at the show!
Part two of this webinar series will focus on how you can grow and market your B2C web to print business with SEO (Search Engine Optimization). InCart Marketing will lead this presentation by sharing helpful tips on how to optimize your website so your visitors can easily find you online and also have the best online experience on your site possible. Specifically, we will cover paid and email advertising as well as direct mail advertising in this session. This webinar is scheduled for Thursday, July 19, 2016 at 12 NOON CST. Time will be allotted for a 20-minute Q&A session. Space is limited, register here today!
Facts and statistics help print service providers sell the value of print
Aleyant has recently updated the printisbig.com site with new print-related facts and statistics. The site is designed as an industry resource to demonstrate the importance of print in the world’s economic ecosystem.
“This site was created as a service to the industry,” explains Greg Salzman, Aleyant’s President. “We wanted to provide industry professionals with a ready resource to debunk the ‘Print is Dead’ myth, and have recently updated the site with additional facts and statistics, which we will be doing on an ongoing basis.”
And the print industry is growing. According to Salzman, “The global printing industry is larger than the global music industry, and in the third quarter of 2015, U.S. printing shipments saw their highest growth rate since 1996. Print is a vibrant industry that provides necessary services to just about every industry. In North America alone, 8.5 trillion letter-size simplex pages are printed annually, which speaks to how important print still is in today’s marketplace.
“Print is entering a new era of specialized communication that leverages modern data and analytics technologies and the experiences of a new generation of print business owners who came into the industry at the start of the Internet age,” said Dr. Joe Webb, Director of WhatTheyThink’s Economics and Research Center. “Many communications decision-makers have little personal experience in the strategic and tactical use of print, and it’s up to our industry to demonstrate how multichannel communications can be more effective when incorporating offline media like print.”
Be sure to follow Print is Big on Facebook and Twitter for future updates.
For additional information about Aleyant offerings, please visit www.Aleyant.com or call +1.630.929.0104.
Aleyant Pressero has been nominated in Printing News’ 2016 Reader’s Choice Top Products Awards! Be sure to vote for Pressero version 6 in the ‘Prepress & Premedia: Web-to-Print Software & Storefront’ category (it is #10 in the survey form).
Now through July 15, 2016, voters will have the opportunity to select the products that have caused the most excitement in the industry and have been a valuable asset to commercial printers’ businesses over the last 15 months. From packaging inks and specialty media, to inserters, workflow software and production inkjet presses, Printing News’ Readers’ Choice Top Products Awards will recognize the products that are doing the most for a PSP’s bottom line.
Winners will be announced at the Graph Expo 16 show in Orlando, and featured in the September issue of Printing News magazine.